Juan Vargas, MBA

As a Marketing Strategist & Analytics Consultant based in New York City, I partner with entrepreneurs, startups, and organizations to drive sustainable digital growth through data-informed marketing, deep customer insights, and strategic execution. I am proficient in:

  • Python

  • Tableau

  • Website Design and Development

  • Data Analysis and Modeling

  • Customer Relationship Management (CRM)

  • Trilingual (English, Spanish, and French)

I help translate complex data into actionable strategies that prioritize customer-centered decisions and measurable, long-term success.

Work with Me

Clients & Partners

What People Are Saying

“Juan demonstrated an exceptional ability to combine marketing insight with rigorous research during our international project in Andalusia, Spain. Through on-site data collection, interviews with local entrepreneurs, and advanced data analysis, he identified meaningful trends at the intersection of tourism and small business development. His strong background in marketing allowed him to interpret market dynamics with both strategic and analytical depth, making him an invaluable contributor to the research and its practical implications for local businesses.”

- Dr. Claudia Green, Chair of the Hospitality and Tourism Management Program at Pace University

“Juan has been instrumental in the success and growth of our programs. He combines strong marketing strategy, data analysis, and creative execution to deliver measurable results—from designing and launching the NYC Restaurant Academy for NYC Small Business Services to driving hundreds of registrations and supporting more than 500 entrepreneurs annually. His ability to translate market research and analytics into impactful marketing initiatives has strengthened our programs, increased participation, and helped entrepreneurs move from ideas to real operating businesses.”

- Nicole Biscardi, Founder of Nicole Biscardi & Co, Program Manager Queens Chamber of Commerce

"Juan has been instrumental in driving the growth and success of the Restaurant 311 program at the Queens Chamber of Commerce. He brings a strong combination of marketing strategy, data analysis, and execution, consistently delivering measurable results. From providing data-driven business consultations and performance reporting to helping scale the program from 88 to over 120 clients annually, his impact has been significant. His ability to translate market research and analytics into effective marketing strategies, technology solutions, and high-performing digital assets has strengthened our programs, increased participation, and helped entrepreneurs achieve tangible business outcomes."

- Joanne Persad, Chief Operating Officer, Queens Chamber of Commerce

"Juan significantly contributed to the success of the NYC Restaurant Academy program through his branding, visual design, and marketing expertise. His user-friendly design approach supported over 236 participants, while his data analysis and marketing background helped increase attendance and drive strong registration numbers."

- Steven Picker, Executive Director - Food & Beverage Industry PartnershipNYC Dept. of Small Business

“It was my absolute pleasure to work with Juan Vargas, who was an excellent graduate assistant, hard-working and attentive to detail. He helped in many ways, researching data availability, finding useful codes, and summarizing academic books and articles. Juan is a very kind and pleasant person to work with.”

- Elena Goldman, Professor of Finance and Graduate Economics, Pace University.

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    Website Development Expertise

    Expertise in e-commerce, retail, and hospitality

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    Over 4 years of experience

    Data analysis, digital marketing, and strategy

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    Community Advocate

    Supporting 500+ Entrepreneurs per year

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