Passionate about culture and understanding the human mind, I am driven by three key questions: "What do our customers want?", "How can I enhance their experience?", and "How can we foster customer loyalty?". With a curious approach to business challenges, I excel at identifying and solving internal and external issues, shaping the future of organizations.

As a trilingual professional with expertise in e-commerce, entrepreneurship, and data analysis, I constantly strive to bridge the gap between customers and businesses. My dedication is evident in my academic achievements, including being recognized as "The Outstanding Business Student" of the class of 2022 at Valdosta State University.

With experience in startups and a strong background in entrepreneurship and data analysis, I understand the paramount importance of customer satisfaction. As the Marketing Director at Tani Men's Underwear, my main focus during the year 2023 was on market research and data analysis, which led to ambitious marketing campaigns. This resulted in an average of 86 new customers per month and a 94% increase in conversion rates compared to the previous year.

Skills

Project management, event marketing, market research, data analysis, email marketing, social media marketing, content, creation, photography, videography, public speaking, diplomacy, problem-solving, creativity, adaptability, Adobe Creative Cloud, Canva, Microsoft Office Suite, SPSS, Qualtrics, Google AdWords, Shopify, MailChimp, and Klaviyo.

Experience

Marketing Director

SilkCut Underwear | New York City, NY

May 2024 - June 2024

• Planned and executed private consulting sessions with small businesses while doing academic research.

International Marketing Consultant

Andalusia, Spain

November 2022 - July 2024

• Orchestrated successful email marketing campaigns with a 30% open rate.

• Conducts market research to analyze customer data and derive insights for crafting future marketing campaigns.

• Created and managed the 2023 Black Friday campaign, driving up sales by 61% compared to the previous year.

• Led the strategic development and positioning of the brand during 2023, acquiring an average of 60 customers per month and increasing the conversion rate by 75% compared to the previous year.

Creative Marketing Manager

Shroom Skincare LLC | New York City, NY

November 2022 - November 2023

• Manages digital marketing functions such as email marketing, social media marketing, and website design.

• Launched Instagram campaigns, reaching 43k users and acquiring 17k followers in 4 months.

• Executed marketing tasks related to content creation, graphic design, photography, and video editions.

• Utilizes Qualtrics to run a clinical study with over 100 participants, testing product performance.

Founder

Arte Abstracto Fashion Brand | Bogotá, Colombia

May 2022 - December 2022

• Successfully planned and managed business tasks for the launch of a fashion brand.

• Designed the brand’s website and made weekly content updates using graphic design and content creation skills.

Education

BA in International Business & BA in Marketing

Valdosta State University | Valdosta, GA

August 2018 - May 2022

GPA: 3.83

Honors & Awards:

• Best Student of the College of Business Class 2022.

• Runner-up in entrepreneurship competitions at Valdosta State University in 2021 and 2022.

• Dean’s List 2018 - 2022.

• Beta Gamma Sigma.

Organizations & Conferences:

• Spanish club.

• French club.

• Model UN 2021 Washington, D.C.

• Model UN 2022 NYC.

MBA in Business Analytics

Pace University | New York, NY

Ongoing - 2025

GPA: 3.80

Languages

• Spanish: Native

• English: Fluent

• French: Fluent